http://www.mmorpg.com/showFeature.cfm/f ... -Shop.html
More recently, other games have joined the “subscription plus” mix, including DDO Unlimited (which, despite offering a subscription, still has RMTs only available in the DDO Store), Star Trek Online (which follows Champions Online's model), and the Warcraft juggernaut (mini-pets, anyone?).
This past week, Aion also created a stir, but not with its launch of payable account services. Instead, the fuss came out over a Valentine's pack offered as a microtransaction. There were two packs available: “True Love,” which offered 5 True Red Dyes, 10 Love Potions, a Sunflower Headband and a Heart emote; and “Chocolate” which offered 5 Hot Pink Dyes, 10 pieces of Dark Chocolate, a Tulip Headband and a Flowers emote. The problem wasn't that it was a limited edition due to the holidays. It's that the emotes in particular were available in game as purchasable items.
In turn, we need clarity. We need companies to state their microtransaction policy clearly (like Cryptic has done) and then stick to what they say. We need communication before microtransactions are introduced into our game – developer blogs, chats, roundtables, webinars. We need real representation to the decision makers, not the voice of a community manager who gets passed through three other sources before being mentioned casually in a small conference room upstairs. Most importantly, we need decision makers who truly understand what microtransactions can do to the atmosphere of their game.